Using the marketing mix to drive change in full in PDF format taken from edition 16 of Business Case Studies.
This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.
Read the case study online here
Using the marketing mix to drive change (PDF)
- Brand: Parcelforce Worldwide
- Product Code: tt100-pdf-133-404-16
- Availability: In Stock