Using the marketing mix to drive change in full in audio MP3 format taken from edition 16 of Business Case Studies.
(podcast) This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.
Read the case study this MP3 podcast relates to here
Using the marketing mix to drive change (MP3)
- Brand: Parcelforce Worldwide
- Product Code: tt100-MP3-133-404-16
- Availability: In Stock