• Using the marketing mix to drive change (MP3)

Using the marketing mix to drive change in full in audio MP3 format taken from edition 16 of Business Case Studies.

(podcast) This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.

Read the case study this MP3 podcast relates to here

Using the marketing mix to drive change (MP3)

  • £1.49


Licensing Options


Related Products

The transformation of ICI (PDF)

The transformation of ICI (PDF)

The transformation of ICI in full in PDF format taken from edition 4 of Business Case Studies. T..

£3.49

Providing a customer-centric service (PDF)

Providing a customer-centric service (PDF)

Providing a customer-centric service in full in PDF format taken from edition 15 of Business Case ..

£3.49

Discovering customer needs through research (MP3)

Discovering customer needs through research (MP3)

Discovering customer needs through research in full in audio MP3 format taken from edition 15 of B..

£1.49

Building a local retail strategy (PDF)

Building a local retail strategy (PDF)

Building a local retail strategy in full in PDF format taken from edition 7 of Business Case Studies..

£3.49

The advantages of sponsorship (PDF)

The advantages of sponsorship (PDF)

The advantages of sponsorship in full in PDF format taken from edition 7 of Business Case Studies.Re..

£3.49

Online connectivity to meet stakeholder needs (PDF)

Online connectivity to meet stakeholder needs (PDF)

Online connectivity to meet stakeholder needs in full in PDF format taken from edition 9 of Business..

£3.49

Re-branding a Corporate Image (PDF)

Re-branding a Corporate Image (PDF)

Re-branding a Corporate Image in full in PDF format taken from edition 6 of Business Case Studies.Th..

£3.49

Growth through investment (MP3)

Growth through investment (MP3)

Growth through investment in full in audio MP3 format taken from edition 17 of Business Case Studies..

£1.49

The vital role of Sales at Kraft Foods UK (PDF)

The vital role of Sales at Kraft Foods UK (PDF)

The vital role of Sales at Kraft Foods UK in full in PDF format taken from edition 10 of Business Ca..

£3.49

Cause Marketing - Vodafone's partnership with The National Autistic Society (PDF)

Cause Marketing - Vodafone's partnership with The National Autistic Society (PDF)

Cause Marketing - Vodafone's partnership with The National Autistic Society in full in PDF format ta..

£3.49

The use of the marketing mix in product launch (MP3)

The use of the marketing mix in product launch (MP3)

The use of the marketing mix in product launch in full in audio MP3 format taken from edition 13 of ..

£1.49

Product design through research and development (MP3)

Product design through research and development (MP3)

Product design through research and development in full in audio MP3 format taken from edition 15 ..

£1.49