Using the marketing mix in the fashion industry in full in audio MP3 format taken from edition 13 of Business Case Studies.
(podcast) This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.
Read the case study this MP3 podcast relates to here
Using the marketing mix in the fashion industry (MP3)
- Brand: Ben Sherman
- Product Code: tt100-MP3-135-327-13
- Availability: In Stock