Using sports marketing to engage with consumers in full in PDF format taken from edition 16 of Business Case Studies.
This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.
Read the case study online here
Using sports marketing to engage with consumers (PDF)
- Brand: Kia Motors
- Product Code: tt100-pdf-170-477-16
- Availability: In Stock