• Using sponsorship to increase brand awareness (MP3)

Using sponsorship to increase brand awareness in full in audio MP3 format taken from edition 18 of Business Case Studies.

(podcast) This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market.

Read the case study this MP3 podcast relates to here

Using sponsorship to increase brand awareness (MP3)

  • Brand: Infiniti
  • Product Code: tt100-MP3-333-756-18
  • Availability: In Stock
  • £1.49


Licensing Options


Related Products

Overcoming barriers to change (MP3)

Overcoming barriers to change (MP3)

Overcoming barriers to change in full in audio MP3 format taken from edition 15 of Business Case Stu..

£1.49

Morrisons A3 ePoster Edition 16 "Developing competitive advantage through customer service"

Morrisons A3 ePoster Edition 16 "Developing competitive advantage through customer service"

Outlines the key components of customer service at Morrisons and the benefits that these bring to ..

£3.49

Ethically serving stakeholders (MP3)

Ethically serving stakeholders (MP3)

Ethically serving stakeholders in full in audio MP3 format taken from edition 14 of Business Case ..

£1.49

Roles & responsibilities (MP3)

Roles & responsibilities (MP3)

Roles & responsibilities in full in audio MP3 format taken from edition 16 of Business Case St..

£1.49

Using PEST analysis to identify external influences (MP3)

Using PEST analysis to identify external influences (MP3)

Using PEST analysis to identify external influences in full in audio MP3 format taken from edition 1..

£1.49

Protecting the marketing mix through intellectual property rights (MP3)

Protecting the marketing mix through intellectual property rights (MP3)

Protecting the marketing mix through intellectual property rights in full in audio MP3 format taken ..

£1.49

The use of social media in promotion (MP3)

The use of social media in promotion (MP3)

The use of social media in promotion in full in MP3 format taken from edition 17 of Business Case ..

£1.49

Reclaiming the identity of a brand (PDF)

Reclaiming the identity of a brand (PDF)

Reclaiming the identity of a brand in full in PDF format taken from edition 6 of Business Case Studi..

£3.49

London 2012 - achieving the vision (MP3)

London 2012 - achieving the vision (MP3)

London 2012 - achieving the vision in full in audio MP3 format taken from edition 14 of Business Cas..

£1.49

Developing and implementing a strategic approach to ethics (MP3)

Developing and implementing a strategic approach to ethics (MP3)

Developing and implementing a strategic approach to ethics in full in audio MP3 format taken from ..

£1.49

Product development through continuous improvement (MP3)

Product development through continuous improvement (MP3)

Product development through continuous improvement in full in audio MP3 format taken from edition 14..

£1.49

Infinite affinity (PDF)

Infinite affinity (PDF)

Infinite affinity in full in PDF format taken from edition 6 of Business Case Studies.This case stud..

£3.49