• Using promotion to boost sales and brand value (PDF)

Using promotion to boost sales and brand value in full in PDF format taken from edition 11 of Business Case Studies.

This case study helps students understand how companies promote above and below the line.

Read the case study online here

Using promotion to boost sales and brand value (PDF)

  • Brand: Kellogg's
  • Product Code: tt100-pdf-6-228-11
  • Availability: In Stock
  • £3.99