Using promotion to boost sales and brand value in full in audio MP3 format taken from edition 11 of Business Case Studies.
(podcast) This case study helps students understand how companies promote above and below the line.
Read the case study this MP3 podcast relates to here
Using promotion to boost sales and brand value (MP3)
- Brand: Kellogg's
- Product Code: tt100-MP3-6-228-11
- Availability: In Stock