• Using new product development to grow a brand (PDF)

Using new product development to grow a brand in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • appreciate the need to make decisions that help to manage, maintain and develop the value of brands
  • appreciate the importance of market research processes and the questions that market researchers seek to answer
  • link processes of market research with a range of products that closely meet consumers’ needs.

Read the case study online here

Using new product development to grow a brand (PDF)

  • Brand: Kellogg's
  • Product Code: tt100-pdf-6-115-9
  • Availability: In Stock
  • £3.49