• Using new product development to grow a brand (PDF)

Using new product development to grow a brand in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • appreciate the need to make decisions that help to manage, maintain and develop the value of brands
  • appreciate the importance of market research processes and the questions that market researchers seek to answer
  • link processes of market research with a range of products that closely meet consumers’ needs.

Read the case study online here

Using new product development to grow a brand (PDF)

  • Brand: Kellogg's
  • Product Code: tt100-pdf-6-115-9
  • Availability: In Stock
  • £3.49


Related Products

Growing a brand in an unbranded market (PDF)

Growing a brand in an unbranded market (PDF)

Growing a brand in an unbranded market in full in PDF format taken from edition 6 of Business Case S..

£3.49

Developing the skills for managing change (MP3)

Developing the skills for managing change (MP3)

Developing the skills for managing change in full in audio MP3 format taken from edition 17 of Bus..

£1.49

Factors affecting organisational structure (PDF)

Factors affecting organisational structure (PDF)

Factors affecting organisational structure in full in PDF format taken from edition 15 of Business C..

£3.49

Creating world class quality standards (PDF)

Creating world class quality standards (PDF)

Creating world class quality standards in full in format taken from edition of Business Case Studi..

£3.49

Corporate Social Responsibility (PDF)

Corporate Social Responsibility (PDF)

Corporate Social Responsibility in full in PDF format taken from edition 12 of Business Case Studi..

£3.49

Developing responsiveness through organisational structure (MP3)

Developing responsiveness through organisational structure (MP3)

Developing responsiveness through organisational structure in full in audio MP3 format taken from ed..

£1.49

Marketing Business Case Studies Volume 1 eBook

Marketing Business Case Studies Volume 1 eBook

This e-book is the first of three marketing focused volumes and collects together many of the v..

£29.99

UNISON and unions' wider role (PDF)

UNISON and unions' wider role (PDF)

UNISON and unions' wider role in full in PDF format taken from edition 10 of Business Case Studies..

£3.49

Promoting sustainable development (PDF)

Promoting sustainable development (PDF)

Promoting sustainable development in full in PDF format taken from edition 7 of Business Case Stud..

£3.49

The importance of social responsibility (PDF)

The importance of social responsibility (PDF)

The importance of social responsibility in full in PDF format taken from edition 7 of Business Case ..

£3.49

Working for sustainable development in primary industry (MP3)

Working for sustainable development in primary industry (MP3)

Working for sustainable development in primary industry in full in audio MP3 format taken from editi..

£1.49

Using sports marketing to engage with consumers (MP3)

Using sports marketing to engage with consumers (MP3)

Using sports marketing to engage with consumers in full in audio MP3 format taken from edition 16 of..

£1.49