Using market research to relaunch a brand in full in audio MP3 format taken from edition 13 of Business Case Studies.
(podcast) This case study shows how first direct has used market research to revitalise its brand.
Read the case study this MP3 podcast relates to here
Using market research to relaunch a brand (MP3)
- Brand: first direct
- Product Code: tt100-MP3-129-318-13
- Availability: In Stock