• Using market research to improve consumer focus (PDF)

Using market research to improve consumer focus in full in PDF format taken from edition 8 of Business Case Studies.

This case study looks at how the England and Wales Cricket Board (ECB) recently undertook a substantial piece of market research. The ECB’s aim was to research how to increase audiences at cricket matches, stimulate interest in cricket in general and encourage more people to play the game.

Read the case study online here

Using market research to improve consumer focus (PDF)

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