Using market research to develop a product range in full in PDF format taken from edition 9 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- understand what is meant by a product range
- know the meaning of marketing and its importance to an organisation
- appreciate why market research should shape the product range.
Read the case study online here
Using market research to develop a product range (PDF)
- Brand: Coca-Cola Great Britain
- Product Code: tt100-pdf-3-108-9
- Availability: In Stock