• Using customer service to position a business (PDF)

Using customer service to position a business in full in PDF format taken from edition 14 of Business Case Studies.

This case study shows how the online bank first direct positions itself in the retail banking sector.

Read the case study online here

Using customer service to position a business (PDF)

  • Brand: first direct
  • Product Code: tt100-pdf-129-367-14
  • Availability: In Stock
  • £3.49


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