• Using colour in new product development (PDF)

Using colour in new product development in full in PDF format taken from edition 5 of Business Case Studies.

This case study examines how Akzo Nobel's customer-orientated service and product development programme maintains its strong market position.

Read the case study online here

Using colour in new product development (PDF)

  • Brand: Akzo Nobel
  • Product Code: tt100-pdf-196-589-5
  • Availability: In Stock
  • £3.99


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