The use of the marketing mix in product launch in full in PDF format taken from edition 13 of Business Case Studies.
This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.
Read the case study online here
The use of the marketing mix in product launch (PDF)
- Brand: NIVEA
- Product Code: tt100-pdf-87-303-13
- Availability: In Stock