• The role of PR in changing perceptions (PDF)

The role of PR in changing perceptions in full in PDF format taken from edition 4 of Business Case Studies.

This case study looks at how Skoda used PR to change consumer perceptions of the brand.

Read the case study online here

The role of PR in changing perceptions (PDF)

  • Brand: Skoda
  • Product Code: tt100-pdf-131-624-4
  • Availability: In Stock
  • £3.49


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