The repositioning of Hobnobs in full in PDF format taken from edition 4 of Business Case Studies.
This case study examines the way in which McVitie's has recently repositioned Hobnobs to target them at a younger audience of 18-34 year olds, as well as maintaining its established audience of consumers who like to treat themselves to high quality biscuits.
Read the case study online here
The repositioning of Hobnobs (PDF)
- Brand: United Biscuits
- Product Code: tt100-pdf-40-93-4
- Availability: In Stock