The rebirth of Skoda in full in PDF format taken from edition 2 of Business Case Studies.
This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing.
Read the case study online here
The rebirth of Skoda (PDF)
- Brand: Skoda
- Product Code: tt100-pdf-131-740-2
- Availability: In Stock