• The marketing mix in the food industry (PDF)

The marketing mix in the food industry in full in PDF format taken from edition 15 of Business Case Studies.

This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.

Read the case study online here

The marketing mix in the food industry (PDF)

  • Brand: McCain Foods
  • Product Code: tt100-pdf-101-401-15
  • Availability: In Stock
  • £3.49


Licensing Options


Related Products

Delivering the mission statement (PDF)

Delivering the mission statement (PDF)

Delivering the mission statement in full in PDF format taken from edition 14 of Business Case Stud..

£3.49

Developing and implementing a strategic approach to ethics (PDF)

Developing and implementing a strategic approach to ethics (PDF)

Developing and implementing a strategic approach to ethics in full in PDF format taken from editio..

£3.49

Creating and managing a unique sponsorship (PDF)

Creating and managing a unique sponsorship (PDF)

Creating and managing a unique sponsorship in full in PDF format taken from edition 3 of Business ..

£3.49

Leading innovation in world healthcare (PDF)

Leading innovation in world healthcare (PDF)

Leading innovation in world healthcare in full in PDF format taken from edition 6 of Business Case S..

£3.49

Identifying customers and meeting their needs (PDF)

Identifying customers and meeting their needs (PDF)

Identifying customers and meeting their needs in full in PDF format taken from edition 10 of Busines..

£3.49

Driving change through values and culture (PDF)

Driving change through values and culture (PDF)

Driving change through values and culture in full in PDF format taken from edition 20 of Business Ca..

£3.49

Targeting sponsorship within a specialist market niche (PDF)

Targeting sponsorship within a specialist market niche (PDF)

Targeting sponsorship within a specialist market niche in full in PDF format taken from edition 6 of..

£3.49

Leading a revolution in banking (PDF)

Leading a revolution in banking (PDF)

Leading a revolution in banking in full in PDF format taken from edition 7 of Business Case Studies...

£3.49

Identifying and creating new markets - a new strategy for a global leader (PDF)

Identifying and creating new markets - a new strategy for a global leader (PDF)

Identifying and creating new markets - a new strategy for a global leader in full in PDF format take..

£3.49

Edition 11 Business Case Studies CD-ROM

Edition 11 Business Case Studies CD-ROM

This Edition 11 CD contains 35 open and accessible case studies, helping you brush up on the cu..

£39.99

Strategy Business Case Studies Volume 1 eBook

Strategy Business Case Studies Volume 1 eBook

The first of the strategy focussed e-books collects 20 open and easy-to-read case studies that ..

£29.99

Improving a leading brand (PDF)

Improving a leading brand (PDF)

Improving a leading brand in full in PDF format taken from edition 6 of Business Case Studies.Read t..

£3.49