Taking direct banking a step further in full in PDF format taken from edition 3 of Business Case Studies.
This case study examines how First Direct became the catalyst for change in the banking industry. From the beginning, First Direct has been breaking the mould of traditional banking and maintains a philosophy of providing and anticipating the financial services people require.
Read the case study online here
Taking direct banking a step further (PDF)
- Brand: first direct
- Product Code: tt100-pdf-129-691-3
- Availability: In Stock