Staying ahead by meeting changing consumer needs in full in PDF format taken from edition 7 of Business Case Studies.
This case study shows how the popularity of Heinzâ€™ core icon products has been maintained and enhanced, by developing aspects of the product or brand, to keep them relevant and satisfying for modern consumers.
Read the case study online here
Staying ahead by meeting changing consumer needs (PDF)
- Brand: Heinz
- Product Code: tt100-pdf-208-556-7
- Availability: In Stock