Re-shaping a well-known brand in full in PDF format taken from edition 4 of Business Case Studies.
This case study focuses on Bootâ€™s 17 brand. It examines how Boots has re-positioned the brand to meet the changing needs of consumers in the youth market and used the re-positioning process to inject new life into the brand.
Read the case study online here
Re-shaping a well-known brand (PDF)
- Brand: Boots
- Product Code: tt100-pdf-242-639-4
- Availability: In Stock