• Pursuing a growth strategy (PDF)

Pursuing a growth strategy in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • differentiate between Ansoff’s four growth strategies
  • show why market research was important to Dixons in choosing strategies
  • understand how a SLEPT analysis helps to inform strategic decision making.

 

Read the case study online here

Pursuing a growth strategy (PDF)

  • £3.99


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