• Protecting the marketing mix through intellectual property rights (MP3)

Protecting the marketing mix through intellectual property rights in full in audio MP3 format taken from edition 14 of Business Case Studies.

(podcast) This case study looks at how one technology company, Forensic Pathways, has used these legal safeguards for a new development.

Read the case study this MP3 podcast relates to here

Protecting the marketing mix through intellectual property rights (MP3)

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