• Product development, innovation and the product life cycle (PDF)

Product development, innovation and the product life cycle in full in PDF format taken from edition 18 of Business Case Studies.

The case study focuses on the processes involved in creating the Yorkon Building System and the role of marketing in launching the new product.

Read the case study online here

Product development, innovation and the product life cycle (PDF)

  • Brand: Portakabin
  • Product Code: tt100-pdf-35-769-18
  • Availability: In Stock
  • £3.49