• Positioning the brand (PDF)

Positioning the brand in full in PDF format taken from edition 2 of Business Case Studies.

This case study focuses upon just one of the many products from the diverse businesses of American home products - Chap Stick. From its early origins as a simple health care product, it has become, today, a highly sophisticated and successful product in an extremely competitive market.

Read the case study online here

Positioning the brand (PDF)

  • Brand: Chap Stick
  • Product Code: tt100-pdf-325-737-2
  • Availability: In Stock
  • £3.49


Licensing Options