• Planning effective marketing strategies for a target audience (PDF)

Planning effective marketing strategies for a target audience in full in PDF format taken from edition 18 of Business Case Studies.

This case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic Games to engage with young consumers in the UK and across the globe.

Read the case study online here

Planning effective marketing strategies for a target audience (PDF)

  • Brand: adidas
  • Product Code: tt100-pdf-340-778-18
  • Availability: In Stock
  • £3.49


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