Investing in people and in brands in full in PDF format taken from edition 10 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- identify the important contribution that human resources make to brand image
- know the difference between training and development
- understand the importance of motivation in career progression.
Read the case study online here
Investing in people and in brands (PDF)
- Brand: Audi UK
- Product Code: tt100-pdf-14-176-10
- Availability: In Stock