Managing and rewarding customer loyalty in full in PDF format taken from edition 2 of Business Case Studies.
This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its activities in order to produce the benefits that guarantee a successful future.
Read the case study online here
Managing and rewarding customer loyalty (PDF)
- Brand: Britannia
- Product Code: tt100-pdf-296-711-2
- Availability: In Stock