• Online connectivity to meet stakeholder needs (PDF)

Online connectivity to meet stakeholder needs in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • explain what is meant by B2B (Business to Business) marketing
  • distinguish between internal and external customers
  • show how online connectivity confers competitive advantage in a fast moving industry.

Read the case study online here

Online connectivity to meet stakeholder needs (PDF)

  • Brand: Cummins
  • Product Code: tt100-pdf-18-110-9
  • Availability: In Stock
  • £3.49


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