New products from market research in full in PDF format taken from edition 15 of Business Case Studies.
This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand.
Read the case study online here
New products from market research (PDF)
- Brand: Kellogg's
- Product Code: tt100-pdf-6-388-15
- Availability: In Stock