Meeting the needs of the consumer in full in PDF format taken from edition 4 of Business Case Studies.
This case study focuses on a particularly successful business idea which resulted in the foundation of IKEA, one of the largest home furnishing companies in the world. It examines IKEAâ€™s vision/mission statements and considers how consumer needs can be met.
Read the case study online here
Meeting the needs of the consumer (PDF)
- Brand: IKEA
- Product Code: tt100-pdf-110-630-4
- Availability: In Stock