Meeting customers' needs in growth markets - online gaming in full in PDF format taken from edition 9 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- explain how broadband meets customers’ need for speed
- identify key segments in the gaming market
- explain how BT has developed a marketing mix for broadband gaming.
Read the case study online here
Meeting customers' needs in growth markets - online gaming (PDF)
- Brand: BT
- Product Code: tt100-pdf-55-105-9
- Availability: In Stock