Meeting customer needs - Young Savers in full in PDF format taken from edition 8 of Business Case Studies.
This case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people with a view to offering them products that most meet their needs.
Read the case study online here
Meeting customer needs - Young Savers (PDF)
- Brand: Yorkshire Building Society
- Product Code: tt100-pdf-42-40-8
- Availability: In Stock