• Refocusing a product (PDF)

Refocusing a product in full in PDF format taken from edition 7 of Business Case Studies.

This case study concentrates on analysing how BBC Radio 2's remarkable turnround in fortunes was achieved.

Read the case study online here

Refocusing a product (PDF)

  • Brand: BBC Radio 2
  • Product Code: tt100-pdf-191-523-7
  • Availability: In Stock
  • £3.99

Licensing Options