• Building sound customer relationships (PDF)

Building sound customer relationships in full in PDF format taken from edition 7 of Business Case Studies.

This case study shows how Royal & SunAlliance has applied successful customer segmentation and relationship management to achieve successful partnerships with its key customers.

Read the case study online here

Building sound customer relationships (PDF)

  • £3.49


Licensing Options


Related Products

Entering a new market with a new product (PDF)

Entering a new market with a new product (PDF)

Entering a new market with a new product in full in PDF format taken from edition 12 of Business C..

£3.49

Using market research to relaunch a brand (MP3)

Using market research to relaunch a brand (MP3)

Using market research to relaunch a brand in full in audio MP3 format taken from edition 13 of Busin..

£1.49

New trains and tunnels for the Jubilee Line extension (PDF)

New trains and tunnels for the Jubilee Line extension (PDF)

New trains and tunnels for the Jubilee Line extension in full in PDF format taken from edition 2 o..

£3.49

Using the marketing mix to drive change (PDF)

Using the marketing mix to drive change (PDF)

Using the marketing mix to drive change in full in PDF format taken from edition 16 of Business Case..

£3.49

The vital role of Sales at Kraft Foods UK (PDF)

The vital role of Sales at Kraft Foods UK (PDF)

The vital role of Sales at Kraft Foods UK in full in PDF format taken from edition 11 of Business ..

£3.49

The Natural 1st Choice Dairy Company (PDF)

The Natural 1st Choice Dairy Company (PDF)

The Natural 1st Choice Dairy Company in full in PDF format taken from edition 8 of Business Case S..

£3.49

Converting to a PLC (PDF)

Converting to a PLC (PDF)

Converting to a PLC in full in PDF format taken from edition 2 of Business Case Studies. This ca..

£3.49

Partnership in action (PDF)

Partnership in action (PDF)

Partnership in action in full in PDF format taken from edition 2 of Business Case Studies. This ..

£3.49

Making life easier (PDF)

Making life easier (PDF)

Making life easier in full in PDF format taken from edition 6 of Business Case Studies.Read the case..

£3.49

Making the world's best known product (PDF)

Making the world's best known product (PDF)

Making the world's best known product in full in PDF format taken from edition 6 of Business Case St..

£3.49

Changing working patterns (PDF)

Changing working patterns (PDF)

Changing working patterns in full in PDF format taken from edition 13 of Business Case Studies. ..

£3.49

Growth through investment (PDF)

Growth through investment (PDF)

Growth through investment in full in PDF format taken from edition 17 of Business Case Studies. ..

£3.49