Building a fashionable brand image in full in PDF format taken from edition 4 of Business Case Studies.
This case study focuses on how Dr. Martens has built brand awareness through sponsorship links to music, fashion and theatre and outlines the promotional activities which support these areas.
Read the case study online here
Building a fashionable brand image (PDF)
- Brand: Dr Martens
- Product Code: tt100-pdf-270-661-4
- Availability: In Stock