• Bringing an innovative product to market: Assure® (MP3)

Bringing an innovative product to market: Assure® in full in audio MP3 format taken from edition 10 of Business Case Studies.

(podcast) As a result of carefully reading the Case Study, students should be able to:

  • explain the innovative nature of Assure by Corus
  • outline the significance of testing in a research and development process
  • apply the Ansoff Matrix to Corus Colors development strategy.

Read the case study this MP3 podcast relates to here

Bringing an innovative product to market: Assure® (MP3)

  • Brand: Corus
  • Product Code: tt100-MP3-56-183-10
  • Availability: In Stock
  • £1.49


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