The importance of building a strong brand image in full in PDF format taken from edition 7 of Business Case Studies.
This case study shows how Corus has set about building a consistent, respected brand identity that can be quickly recognised, with a view to giving the company a worldwide competitive advantage.
Read the case study online here
The importance of building a strong brand image (PDF)
- Brand: Corus
- Product Code: tt100-pdf-56-583-7
- Availability: In Stock