• How a brand promise drives change in a multinational organisation (PDF)

How a brand promise drives change in a multinational organisation in full in PDF format taken from edition 11 of Business Case Studies.

This case study helps students understand how companies re-position themselves to consumers through communication and product development/enhancement.

Read the case study online here

How a brand promise drives change in a multinational organisation (PDF)

  • Brand: Philips
  • Product Code: tt100-pdf-75-234-11
  • Availability: In Stock
  • £3.99


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