• Building on a brand (PDF)

Building on a brand in full in PDF format taken from edition 8 of Business Case Studies.

This case study considers the importance of branding and the value of an established brand name when a company such as HMV is looking to expand and to adapt its business in response to changing market conditions.

Read the case study online here

Building on a brand (PDF)

  • Brand: HMV UK
  • Product Code: tt100-pdf-24-23-8
  • Availability: In Stock
  • £3.99

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