• Marketing and product strategies for growth (PDF)

Marketing and product strategies for growth in full in PDF format taken from edition 17 of Business Case Studies.

This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.

Read the case study online here

Marketing and product strategies for growth (PDF)

  • £3.49


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