Marketing and product strategies for growth in full in audio MP3 format taken from edition 17 of Business Case Studies.
(podcast) This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.
Read the case study this MP3 podcast relates to here
Marketing and product strategies for growth (MP3)
- Brand: Enterprise Rent-A-Car
- Product Code: tt100-MP3-96-492-17
- Availability: In Stock