Linking promotional activity to the product life cycle in full in PDF format taken from edition 10 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- explain how and why companies extend their product range
- show how promotional activity links to stages in the product life cycle
- explain how BIC has sought to add value to its products.
Read the case study online here
Linking promotional activity to the product life cycle (PDF)
- Brand: BIC
- Product Code: tt100-pdf-52-178-10
- Availability: In Stock