Leading innovation in world healthcare in full in PDF format taken from edition 6 of Business Case Studies.
This case study examines the benefits of the merger between Astra AB and Zeneca Group and the challenges of marketing pharmaceutical products in a global market.
Read the case study online here
Leading innovation in world healthcare (PDF)
- Brand: AstraZeneca
- Product Code: tt100-pdf-194-526-6
- Availability: In Stock