• Introducing a pan-European product (PDF)

Introducing a pan-European product in full in PDF format taken from edition 5 of Business Case Studies.

This case study looks at the strategies involved in developing and manufacturing a pan-European product.

Read the case study online here

Introducing a pan-European product (PDF)

  • Brand: Eurofighter
  • Product Code: tt100-pdf-250-608-5
  • Availability: In Stock
  • £3.49


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