• Extending the product life cycle (PDF)

Extending the product life cycle in full in PDF format taken from edition 13 of Business Case Studies.

This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market.

Read the case study online here

Extending the product life cycle (PDF)

  • Brand: Kellogg's
  • Product Code: tt100-pdf-6-301-13
  • Availability: In Stock
  • £3.49