Extending the product life cycle in full in PDF format taken from edition 13 of Business Case Studies.
This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market.
Read the case study online here
Extending the product life cycle (PDF)
- Brand: Kellogg's
- Product Code: tt100-pdf-6-301-13
- Availability: In Stock