Enhancing customer service in full in PDF format taken from edition 2 of Business Case Studies.
This case study focuses on the AAâ€™s core business activity, namely providing a personal service to members at the roadside. It shows how the AA has built a range of value-added benefits to this core service, which has supported and enhanced its reputation and quality image.
Read the case study online here
Enhancing customer service (PDF)
- Brand: Automobile Association (AA)
- Product Code: tt100-pdf-315-712-2
- Availability: In Stock