• Enhancing customer service (PDF)

Enhancing customer service in full in PDF format taken from edition 2 of Business Case Studies.

This case study focuses on the AA’s core business activity, namely providing a personal service to members at the roadside. It shows how the AA has built a range of value-added benefits to this core service, which has supported and enhanced its reputation and quality image.

Read the case study online here

Enhancing customer service (PDF)

  • £3.49


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