Direct marketing in full in PDF format taken from edition 2 of Business Case Studies.
This case study focuses upon the growth and development of the bestselling consumer magazine title in the world, Readerâ€™s Digest, a magazine which has developed in a unique way to become a publishing phenomenon which has set itself apart from other magazines.
Read the case study online here
Direct marketing (PDF)
- Brand: Reader's Digest
- Product Code: tt100-pdf-318-723-2
- Availability: In Stock