Devising a communications plan in full in PDF format taken from edition 17 of Business Case Studies.
This case study examines how Kelloggâ€™s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its â€˜Help give a child a breakfastâ€™ campaign launched in October 2011.
Read the case study online here
Devising a communications plan (PDF)
- Brand: Kellogg's
- Product Code: tt100-pdf-6-495-17
- Availability: In Stock